[MyDaily — Reporter Bang Geumsuk] Yanolja celebrated its 21st anniversary by unveiling 'Yanolja 3.0,' an AI-powered growth strategy.
On the 10th, the company announced a new vision to become a global travel-tech leader as the travel industry reshapes itself in the AI era.
Founded in 2005, Yanolja has been driving the travel and leisure industry's digital transformation. After laying its groundwork with Yanolja 1.0 and scaling through a mobile-first phase with Yanolja 2.0, the company is now moving into Yanolja 3.0, its AI-era playbook.
Yanolja 3.0 focuses on three core values—customer centricity, technology-led leadership, and a 'One Team' organizational model—to sharpen the company's global competitiveness.
Last December, Yanolja also refreshed its leadership structure, appointing Choi Chan-seok as head of Strategy and Management, Lee Jun-young as head of Enterprise Solutions, and Lee Cheol-woong as head of Consumer Platform.
Sujin Lee, Yanolja's CEO, said AI is changing industry standards far more rapidly and powerfully than the shift to mobile. She added the company will leverage technological innovation to make the travel people dream about around the world easier and more convenient to experience.
