Yanolja 3.0: How AI is Revolutionizing Travel Tech in 2026

Park Hye-rim | 2026.03.10

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Strengthening identity around three core values: 'Customer · Technology · One Team'
Leadership reorganization complete

 Yanolja
 Yanolja
[Herald Economy=Park Hye-rim] Global travel-tech company Yanolja is ushering in \"Yanolja 3.0,\" using artificial intelligence to make travel easier and more enjoyable. Moving beyond the mobile-first era of \"Yanolja 2.0,\" the company plans to strengthen its global position and create standout customer experiences through tech-driven innovation as AI reshapes the industry.

Yanolja officially unveiled its new growth vision, Yanolja 3.0, on the 10th as it celebrated its 21st anniversary — a move designed to lead the travel industry's shift in the AI era.

Founded in 2005, Yanolja has spent the past 20 years driving the digital transformation of travel and leisure both in Korea and abroad. After an early phase focused on survival and laying the groundwork (Yanolja 1.0) and a period of explosive growth fueled by mobile adoption (Yanolja 2.0), the company is preparing another wave of innovation as AI begins to fundamentally reshape the industry's structure.

 Yanolja
 Yanolja
Yanolja 3.0 reinforces the company's identity as a global travel-tech leader and maps out its next steps. The company has clarified its corporate identity around three pillars — genuine care for customers, leadership through technology, and operating as One Team — with the goal of expanding its mission to make travel and leisure simpler and more meaningful in the AI-driven, global landscape. Technology will be the engine for delivering differentiated customer experiences.

To accelerate execution, Yanolja completed a leadership restructuring in December last year. Choi Chan-seok was appointed to lead Corporate (strategy and corporate management), Lee Joon-young to head Enterprise Solutions (formerly Yanolja Cloud), and Lee Chul-woong to run the Consumer Platform division. The move reorganizes the company to maximize domain expertise while creating a structure that supports tight, organic collaboration across teams.

Yanolja CEO Lee Su-jin said, \"AI is changing industry standards far more powerfully and quickly than the mobile transition did. Our technological innovation aims to make the kind of travel people dream of ten times easier and more convenient.\" She added, \"We want to deliver greater value and happiness through travel, and we'll expand those values and possibilities beyond Korea into global markets.\"