Yanolja announced on March 10 that, as it marks its 21st anniversary, it has unveiled \"Yanolja 3.0,\" a bold new vision to lead the travel industry into the AI era.
Founded in 2005, Yanolja has spent the past two decades using technology to drive the digital transformation of travel and leisure. After an initial phase focused on building the foundation (Yanolja 1.0) and a growth phase fueled by the shift to mobile (Yanolja 2.0), the company is preparing another wave of innovation as AI fundamentally reshapes the industry's structure.
Yanolja 3.0 sharpens the company's identity as a global travel-tech leader and maps out its next steps. Its three core values—genuine commitment to users, leadership through technology, and a unified organization—reflect a promise to expand Yanolja's mission of making travel and leisure more convenient through technology, now tailored for the AI age, and to deliver truly differentiated user experiences.
Last December, Yanolja reorganized its management team to give the vision momentum, appointing Choi Chan-seok to lead strategy and management, Lee Joon-young to head enterprise solutions, and Lee Chul-woong to oversee the consumer platform. The moves are intended to deepen expertise across business areas and create a more integrated, collaborative structure.
Lee Su-jin, Yanolja's group CEO, said, \"AI is changing industry standards far more powerfully and rapidly than the mobile transition did. Our technological innovations aim to make the travel people dream of ten times easier and more convenient than it is today.\" Lee added that the company will share the value of happiness through travel and expand that impact beyond Korea into global markets.
