[SPOTV News=Reporter Kim Won-gyeom] K-pop group At Heart is zeroing in on the global music market, riding a \"butterfly effect\" sparked by growing self-assurance.
On the 9th, At Heart released a teaser for the music video of their digital single \"Butterfly Doors\" on the group's official YouTube channel.
The teaser centers on heart-shaped silhouettes as a recurring motif, using a mirrored, bookend structure that amplifies the visuals. Filmed in stark black-and-white, the members stroll through an ornate, vintage theater that lends the clip a timeless atmosphere.
For the first time, the group's signature, dreamlike melody surfaces in the teaser, adding to its mystique. The clip closes on a heart-shaped glint of light reflected in member Seohyun's eye, leaving viewers eager for the full release.
The full music video for \"Butterfly Doors\" was shot on location in Los Angeles. The theater featured in the teaser is the United Theatre in the LA Fashion District, a storied landmark with historical ties to cinema figures such as Charlie Chaplin.
\"Butterfly Doors\" captures the thrill of stepping into a new world beyond firm conviction. By dissolving the boundaries of everyday life and layering textured production, the track invites listeners into a rich emotional landscape.
Like a butterfly's small wingbeat that generates a far-reaching ripple, At Heart aims to use this release to leap into fresh creative territory and expand their influence beyond Korea to international audiences.
Evidence of that momentum: At Heart's February digital single \"Shut Up\" climbed to No. 1 on YouTube's Daily Shorts Popular Songs chart soon after its release.
At Heart will release the digital single \"Butterfly Doors\" at 6 p.m. on the 11th.
