Luxury outerwear label Mackage unveiled its 2025 Spring/Summer campaign featuring global actor Charlie Hunnam and supermodel Stella Maxwell on the 21st.
With this campaign, Mackage reasserts its leadership at the intersection of luxury, performance, and innovation, reminding audiences of the brand’s distinctive value.
The brand’s new face, Charlie Hunnam, has captivated audiences worldwide with his range and depth as an actor.
He made a memorable impact as Jax Teller on FX’s Sons of Anarchy, and his credits span both film and television, including Pacific Rim, Crimson Peak, and The True History of the Kelly Gang.
Most recently, he took on the role of notorious serial killer Ed Gein in Netflix’s Monster. He’s also set to star in Criminal, which will premiere soon on Amazon Prime Video, generating buzz among film fans everywhere.
Hunnam said, “I deeply resonate with Mackage’s innovative design philosophy, and I’m thrilled to have the opportunity to work with them.”
Model Stella Maxwell, who serves as Mackage’s ambassador for a second consecutive year, perfectly embodies the brand’s strength and versatility. Her elegant presence and singular charisma amplify the campaign’s message.
Named The Elements, the 2025 Spring/Summer campaign captures Mackage’s brand identity—Aesthetics That Protect—highlighting a precise balance of fashion and protection.
The collection draws inspiration from the four elemental forces—Earth, Fire, Water, and Air—and delivers original silhouettes and distinctive detailing. Each piece asserts its own presence while coming to life through the campaign’s two stars.
The campaign imagery visually expresses Mackage’s philosophy, where rugged appeal meets refined elegance. By blending innovative technology with contemporary luxury, Mackage bridges two contrasting worlds. The Spring/Summer visuals convey a taut harmony that communicates the brand’s multifaceted allure: bold intensity coupled with polished sensibility.
Tanya Golesic of Mackage explained the campaign’s significance: “Charlie and Stella embody intensity, sophistication, individuality, and versatility—qualities that align perfectly with our Spring/Summer collection. This campaign marks a pivotal moment as Mackage blurs the line between performance and luxury and takes a bolder leap forward.”
Mackage’s 2025 Spring/Summer collection is available on the brand’s official online store and at major department stores nationwide.
