Kim Jun-hee Launches New Luxury Fashion Brand: What You Need to Know!

Daniel Kim | 2025.03.16

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 Kim Jun-hee Instagram
 Kim Jun-hee Instagram

[MyDaily = Reporter Park Seoyeon] TV personality and entrepreneur Kim Jun-hee shared a fresh update on her activities.

On the 15th, Kim posted on her account: "First day wearing it!!!!!" She wrote that while running a fashion company, she had always wanted to create the clothes she truly wanted to wear, and she couldn't believe her dream finally came true after 23 years.

She added that using 100% virgin wool and 100% silk—indulgent fabrics and premium trimmings—felt like a ten-year weight lifting off her shoulders. The steep production costs made her hands tremble for a moment, but if even one person recognizes that value, she'll be satisfied. "Please love my new brand as much as you want! I'm so excited," she wrote.

 Kim Jun-hee Instagram
 Kim Jun-hee Instagram

Kim and her husband attended the brand launch together. She modeled the pieces she designed, smiling with satisfaction, and radiated a chic, polished CEO energy.

Meanwhile, Kim remarried in 2020 to a businessman two years her junior. She previously ran an online mall with annual sales in the 10 billion KRW range (7.5 million USD) and drew attention for that success. Recently, citing high inflation and other challenges, she closed that business and announced plans to work as a fashion designer and creative director.

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