Hanwha Life Esports has teamed up with fashion-and-beauty platform Musinsa to drop a four-piece, racing-inspired collection via Musinsa Edition.
The lineup—made up of apparel and accessories—channels the team’s competitive drive, translating trackside speed and raw energy into wearable pieces. The result is merch that works just as well at the stadium as it does on the street or at a watch party.
Case in point: the 'HLE 26 Hardshell Windbreaker' and 'HLE 26 Block Long Sleeve' are drenched in the team’s signature high-voltage orange. A reimagined, racing‑mood HLE logo sits beside the Hanwha Life Esports emblem on the chest, while a diagonal silicone patch modeled after tire treads injects a real sense of motion.
The 'HLE 26 Varsity Jacket' leans into retro stadium vibes, dressed in the team’s key color. A stylized lowercase 'hle' lettering is artfully placed on the front, and the right sleeve is embroidered with the club’s 2026 slogan, 'Beyond the Challenge,' in a chain stitch for vintage flair.
The 'HLE 26 Camp Cap' is cut from lightweight, practical nylon—an easy, everyday piece. A speed‑inspired HLE logo on the front ties the entire collection together.
For the launch lookbook, team partner streamers Smap’s Song Kyung‑ho and VCha’s Kim Joo‑won star in the campaign. Dramatic lighting and punchy color contrasts deliver a street‑style esports visual showcase with major attitude.
