Fashion Group Hyungji is unveiling a special exhibition that bridges the past and the future at Preview in Seoul 2025. Titled A Special Meeting of Heritage and AI Fashion Technology, the show pairs archival charm with cutting-edge experiments and plenty of visual treats.
Hyungji is taking part in Preview in Seoul (PIS) 2025—the country’s largest textile and fashion expo at COEX—and will welcome visitors from today through the 22nd. The showcase gathers Hyungji’s flagship labels to tell the story of fashion’s past and present while offering a glimpse of a future shaped by AI.
The booth is divided into five themed zones, each offering its own highlights. You’ll find women’s brands like Crocodile Lady, Chatren, and Olivia Hassler, alongside Castelbajac golf wear and Yejak. In the Castelbajac zone, archival pieces worn by celebrities such as Lady Gaga and Ivanka Trump are on display, emphasizing the brand’s history and artistic flair.
On opening day, the 20th, expect a live calligraphy performance by artist Kang Byung-in and a model showcase featuring Castelbajac archive looks. The sports zone spotlights Hyungji Elite school uniforms, WillBePlay sports goods, and WillBe workwear, plus hands-on activities like a home-run pinball and a capsule machine. The eco zone highlights research into sustainable materials using marine resources in collaboration with Ghent University and presents the Cool Korea campaign. In the AI zone, visitors can explore a 2025 F/W digital lookbook and try an AI photo studio experience.
With this exhibition, Fashion Group Hyungji aims to marry tradition and innovation—showing how heritage and technology can coexist—and to point the way forward for the fashion industry. Visitors who complete every experience zone at the booth will receive a Castelbajac × Kang Byung-in collaboration eco-bag, available while supplies last.
Packed with Hyungji’s inventive ideas and visual appeal, the exhibition promises a memorable experience for industry professionals and general visitors alike.
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