[THE GURU=Lee Yeon-chun reporter] CJ OnStyle is launching the industry's first Artificial Intelligence (AI) Fashion Showcase for the 2025 spring/summer (SS) season, on view through March 3. The showcase is where CJ OnStyle debuts its seasonal trend edits, and this year they’ve built a virtual runway powered by AI so viewers can enjoy richer, more varied style curation.
On Feb. 24, CJ OnStyle said the AI Fashion Showcase places virtual runways in Paris and New York City. The company digitally recreated AI models strutting through iconic city settings and even simulated the audience, so viewers tuning in on mobile or TV will feel like they’re front-row at a real fashion show, watching the models’ walks in vivid detail.
CJ OnStyle predicts that elegant lace and classic tweed will be spring standouts. The trend draws from Castlecore, a medieval-inspired aesthetic that’s gaining momentum. At the showcase, AI models will debut full looks, including Karl Lagerfeld lace skirts and The AtG sherbet tweed jackets.
Framed as "Styling Tips to Complete Your Spring," the showcase offers curated edits across brands — from warm spring outfits using this year’s color, Mocha Mousse, to casual looks perfect for spring outings. On mobile, viewers can also watch AI virtual-fitting videos from contemporary label ▲The AtG, premium label ▲Karl Lagerfeld, premium knitwear label ▲The Berie, and casual label ▲GUESS.
Timed with Fashion Week, CJ OnStyle will also spotlight celebrity styling picks. Fans can shop brands featured on Han Ye-seul’s "What Should I Wear Today?," including Dunst and Construction, as well as EENK and Barneys New York.
A CJ OnStyle spokesperson said the company plans to expand AI-powered broadcast content to give customers fresh shopping experiences starting with the AI Fashion Showcase. “We hope viewers will feel like guests at the Paris and New York shows and get an early preview of this spring’s curated looks,” the spokesperson added.
