Experience the Future: CJ ENM's AI Fashion Showcase for Spring/Summer 2025

[Digital Today reporter Son Seul-gi] CJ OnStyle, the commerce arm of CJ ENM, announced on the 24th that it will host the industry's first AI fashion showcase for the 2025 spring·summer (SS) season, running through March 3.

The commerce arm of CJ ENM, CJ OnStyle, announced on the 24th that it will hold the industry’s first AI fashion showcase for the 2025 spring·summer (SS) season through March 3.

Known as the go-to event for previewing the season’s freshest trend looks, CJ OnStyle’s fashion showcase lets shoppers see new styles first. This year, they turned up the energy with an AI-driven virtual runway designed to deliver livelier, more varied style curation.

The fashion showcase gives shoppers a first look at CJ OnStyle’s seasonal trend picks. This year, CJ OnStyle staged a virtual runway powered by AI so viewers can experience more vivid and diverse style curation.

The AI fashion showcase is set against Paris and New York. CJ OnStyle used generative AI to build virtual runways in the heart of both cities — creating not just models walking those runways but even the guests watching the shows.

They set the AI showcase against Paris and New York. CJ OnStyle used generative AI to create both the models walking virtual runways staged in the heart of those cities and the guests watching the shows. 

CJ OnStyle highlighted lace and tweed as this spring’s key materials. At the showcase, AI models style and present new pieces like Karl Lagerfeld lace skirts and The Edge’s sherbet tweed jackets to showcase fresh seasonal combinations.

CJ OnStyle named lace and tweed as this spring’s key materials. At the showcase, AI models will style and present new items such as Karl Lagerfeld lace skirts and The Edge sherbet tweed jackets.

They also offer curated looks from a variety of brands, centered around styling tips to help shoppers complete their spring wardrobes. 

The company also offers curated looks from multiple brands, centered on styling tips to complete spring outfits.

A CJ OnStyle spokesperson said, “Starting with the AI fashion showcase, we plan to expand unique broadcast content that leverages AI technology to give customers a fresh shopping experience.”

A CJ OnStyle spokesperson said, “Starting with the AI fashion showcase, we plan to expand differentiated broadcast content using AI technology to offer customers a new shopping experience.”