Musinsa Standard, the modern-basics casualwear label, has just dropped its 2026 Summer Campaign starring brand ambassador Han So-hee.
This summer, Musinsa Standard moves beyond simple wardrobe staples to introduce a trend-forward women's line that blends clean, minimalist pieces with softer, feminine and casual styles.
In the campaign imagery, Han So-hee brings her signature free-spirited charisma to a range of summer looks that transition effortlessly from city streets to holiday escapes.
The lookbook highlights on-trend pieces—a figure-skimming halter top, a vintage-inspired polka-dot skirt—and playful mixes like a frilled, lace-trimmed sleeveless top paired with relaxed wide-leg denim for an easy, stylish silhouette.
To celebrate the campaign, Musinsa will host an in-app showcase on the Musinsa app from April 27 through May 11. Shoppers who purchase new arrivals from the 2026 Summer Collection during the showcase will receive a 10% discount coupon, and commenters will be entered for a chance to win a Polaroid signed by Han So-hee.
