SisaWeek — Reporter Kim Eun-ju Lotte Home Shopping (CEO Kim Jae-gyeom) says it will begin rolling out multi-season transitional fashion items focused on exclusive brands starting on the 15th of this month.
After a milder-than-usual spell, a return of severe cold has widened temperature swings. That unpredictable weather has driven steady demand for versatile between-season pieces—lightweight outerwear, knits, and cardigans—that can be worn across seasons. Reflecting this trend, Lotte Home Shopping plans to move away from one-season collections and toward practical assortments that respond to varying temperatures and reduce seasonal dependence. While fall and winter traditionally emphasized outerwear, this year the company is putting transitional pieces in the spotlight.
Through its flagship fashion programs, the company will prerelease transition-season items from exclusive brands including Georges Rech, Paul & Joe, and ViveBrigitte.
On the 15th, the program "Jinjja Fashion: Look At Me" will feature the Paul & Joe Poncho Cardigan. It's a lightweight, easy-to-layer piece optimized for in-between weather and part of a premium line made using domestically produced whole-garment techniques.
Starting on the 16th, a transitional-season special will put the focus on lightweight jumpers. On "Young Style" (16th), Lotte Home Shopping will showcase the versatile ViveBrigitte Embroidered Quilted Down Jacket, and on the 17th broadcast of "L.SHOW" it will launch the Georges Rech Lightweight Goose Down Jacket for the first time.
The company also renewed last season’s sold-out Rainbow Cardigan and expanded layered sets that pair vests with existing outerwear to boost versatility.
In early next month, Lotte Home Shopping will sequentially introduce new items, including a collaboration between LBL—now celebrating its 10th anniversary—and women's brand NICE CLAUP, along with new pieces from strategic brand Nemer and U.S. designer label 3.1 Phillip Lim Studio.
Kim Ji-yeon, head of fashion at Lotte Home Shopping, said, "As the boundaries between seasons blur, more customers are looking for clothes they can wear beyond a single season. Considering the big day-to-night temperature swings, we’ll offer transitional pieces that work naturally both indoors and outdoors from midwinter through spring, all at reasonable prices."
