St. Andrews unveiled its 25FW photoshoot, PROTOPIA — a fresh chapter in golf chic that blends classic tailoring with modern flair. The campaign signals the brand’s intent to revive a wistful, almost-forgotten sensibility.
The collection’s lead story, FOREVERISM, takes its cues from Scotland’s national bloom, the thistle. Delicate thistle motifs and soft ruffle details lend a romantic, autumnal air—pieces that read just as elegantly on the fairway as they do wandering the city streets.
Aware of increasingly unpredictable autumn weather tied to climate change, St. Andrews leaned into lightweight, breathable fabrics. The palette—mid-tone brown, retro green, dusty pink, and sunny yellow—keeps the looks rooted in tradition while feeling thoroughly on-trend.
A St. Andrews spokesperson said, "This FW collection highlights the brand’s evolution by marrying traditional sensibilities with contemporary touches. FOREVERISM, in particular, blends elegance and romance, offering pieces that look polished on the golf course and effortless in everyday life."
FOREVERISM is available now at St. Andrews stores nationwide and on the brand’s official online shop, Bucket Store. The campaign images will roll out gradually across the brand’s official website and social channels.
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