Jennie, Chanel's long-time ambassador, is once again the face of the house. This time she leads the Chanel 25 handbag campaign, bringing her signature free-spirited energy. Shot alongside Dua Lipa, the campaign fuses Chanel's iconic heritage with contemporary allure, grabbing attention across the global fashion scene.
Chanel has always blended classic codes with modern polish, and Jennie's style highlights that identity. An ambassador since 2017, she has built a deep connection with the house through numerous collaborations. The Chanel 25 campaign continues that partnership, with Jennie injecting fresh life and her unmistakable sensibility into the collection.
Photographer David Sims frames campaign shots that let Jennie's presence pop against minimal backdrops. The Chanel 25 balances practicality and polish, reworking Chanel's signature details—quilting, chains, and pockets—into sleek, wearable designs. Offered in black leather, denim, and vivid colors, the versatile lineup includes shoulder and tote silhouettes that perform beautifully in daily life.
The campaign film is equally magnetic. Directed by Gordon von Steiner, this is Jennie's second starring campaign after the one with Dua Lipa. Set to Fine Young Cannibals' "She Drives Me Crazy," Jennie moves between Manhattan streets and studio sets, creating a dynamic, cinematic mood. The film leans toward music-video territory, blending fashion, music, and motion into an artful whole.
Jennie spoke about the Chanel 25's practicality and sense of freedom. "It's light enough to carry anywhere," she said, noting it's useful for both everyday life and hectic travel. She added, "Chanel gives me positive inspiration," and emphasized that the bag is more than an accessory—it's a means of self-expression that lets her showcase her personal style.
The campaign goes beyond product promotion to convey Jennie's message and lifestyle. Worn through her movement, the Chanel 25 becomes more than a handbag: it symbolizes the everyday life of the modern, free woman and channels confidence and energy through fashion.
The Chanel 25 campaign film and imagery are now available on Chanel's official website and social media, and the chic collaboration between Jennie and the house is sure to keep turning heads.
