Chanel has tapped ambassador Jennie (JENNIE) as the face of its Chanel 25 Handbag campaign.
A global pop icon who’s been a Chanel ambassador since 2017, Jennie continues to collaborate with the house, infusing its latest pieces with her signature style and energy.
Shot by David Sims in a clean, minimalist style, the images spotlight Jennie’s magnetic presence and the modern appeal of the Chanel 25. Available in black leather, denim, or vivid, bright hues, the Chanel 25 can be worn as a shoulder bag, a tote, and more.
Jennie describes the Chanel 25 as a symbol of freedom of movement. \"It works with so many situations and lifestyles,\" she says. \"It's functional and comfortable, and it lets me express my personal style in fresh ways. It's the perfect bag to carry lightly and comfortably every day. It's especially practical when I travel or when I'm working—it's an essential item. As someone who loves fashion, Chanel gives me positive inspiration and energy.\"
The campaign film for the Chanel 25 handbag, centered on movement, spontaneity, and self-expression, is available on Chanel's official website and social media channels.
▶ Nana — How low did she pull her pants? A tiny waist beneath a bralette
▶ BLACKPINK's Jennie turns up the heat in a sheer bralette… flaunting a slim waist
▶ Hwasa — Is real lingerie doubling as stagewear? From behind, it looks like she's wearing just a bra
