The 2026 Musinsa Kids Backpack Festival runs through the 24th. Focused on backpacks—the highest-demand back-to-school item—it also offers up to 80% off kids’ fashion, including outerwear, apparel, and footwear.
Musinsa Kids has put together a new-student backpack lineup and will showcase first-day-of-school outfit ideas using more than 4,000 items from roughly 200 kids’ brands.
During the event, Musinsa will also release a stylish lookbook featuring signature pieces from 12 popular brands. The lookbook includes ▲National Geographic Kids ▲The North Face Kids ▲Discovery Kids ▲Marithe Kids ▲Benetton Kids ▲Beanpole Kids ▲Icebiscuit ▲MLB Kids ▲Kangol Kids ▲Tommy Hilfiger Kids ▲Play Kids Pro ▲Fila Kids.
Shoppers can enjoy various discounts: a 15% coupon for everyone, plus a 7% cart coupon awarded each day at 11 a.m. to the first 10,000 customers.
“The back-to-school season draws the most attention from parents and kids, so we curated this event to let customers see key items from their favorite brands all in one place,” a Musinsa spokesperson said. “It’s a great opportunity for families to find not just backpacks but a wide range of kids’ items at smart prices.”
