Simmons Launches 2026 Brand Campaign in Gangnam: What ‘Life is Comfort’ Means for You

Jung So-hee | 2026.05.08

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[iNews24's Jeong So-hee] Simmons, a sleep-focused brand, has launched its 2026 brand campaign along Dosan-daero in Seoul's Gangnam district. On May 6, its new campaign video, LIFE IS COMFORT, began playing across the high-rises lining Dosan-daero.

In an era when uncertainty has become part of everyday life, the campaign urges people to preserve a life that remains steady and resilient, no matter the circumstances.

Simmons, a sleep-focused brand, has launched its 2026 brand campaign along Dosan-daero in Seoul's Gangnam district. On May 6, the LIFE IS COMFORT campaign video began playing across the high-rises on Dosan-daero. [Photo by Jeong So-hee]
Jung So-hee

Jung So-hee

Simmons Launches 2026 Brand Campaign in Gangnam: What 'Life is Comfort' Means for You