Contemporary label NOICE celebrated the opening of its new The Hyundai Seoul store with a visit from brand ambassador Park Seo-joon on April 1.
To mark the opening, Park Seo-joon arrived in looks from NOICE's 26SS collection, turning heads and underscoring his role as the brand ambassador.
NOICE opened a new store on the third floor of The Hyundai Seoul, a Seoul landmark, on March 27 to expand its offline presence. The space invites customers to experience the brand’s genderless mood and refined design in person, and it has been drawing steady visitors since opening.
The 26SS campaign starring Park Seo-joon previously attracted wide attention for showcasing NOICE’s free-spirited, sensory-driven style, and the brand expects his store visit to further strengthen ties with customers.
In-store, shoppers can explore the 26SS collection "Wave Riders CLUB" alongside NOICE’s signature pieces. The collection channels the free youth culture of 1970s California, its rebellious energy, and an unfettered sense of freedom.
A NOICE representative said the Hyundai Seoul store allows customers to experience the brand’s sensibility more directly offline and that Ambassador Park Seo-joon’s visit offers a closer opportunity to engage with shoppers.
For more brand news, check NOICE’s official website (www.noice.co.kr) and its social media channels (@official_noice).
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