(The CEN News / Reporter Kim Seon-ah) Pips Motorcycle, the apparel brand licensed by Honda Motorcycles, has rolled out a storytelling campaign set against the backdrop of Seoul.
Pips Motorcycle said on the 3rd that the campaign centers on the concept of “people who landed in Seoul riding motorcycles.” The brand named global street dancer KYOKA and Japanese actor Kasamatsu Sho as exclusive ambassadors, using their stories to bring the brand’s message and world to life.
In KYOKA : SEOUL, KYOKA expresses freedom and release through movement amid the streets around Dongmyo. Dongmyo’s mix of old and new—refined and raw—served as the creative foundation, with the shoot reinterpreting vintage aesthetics through KYOKA’s movement, gaze, and attitude to capture the city’s pulse.
In KASAMATSU SHO in SEOUL, Kasamatsu Sho presents the persona of “a star who believes he’s known but goes unrecognized.”
Shot at iconic Seoul locations—Cheonggyecheon, dabang (old-style cafés), and Gwangjang Market—the piece follows a figure who persists quietly amid public indifference, conveying a solitary urban mood. The content rebuilds episodes Kasamatsu Sho left on social media during a past visit to Korea that later spread as a meme.
The campaign stands out for transforming real-life moments and memes into brand storytelling. Even the teaser stage sparked reactions to the concept and narrative, drawing consumer interest.
KYOKA returned as an ambassador after last September’s collaboration, reinforcing continuity with the brand. Her content channels the energy of a global dancer to deliver a message of movement and liberation.
The 2026 spring/summer collection worn by both ambassadors centers on Bermuda shorts. It builds on pieces that drew attention after the 25FW season and presents them with fresh styling.
The campaign spotlights looks that pair Bermuda shorts with bandanas, emphasizing outfits that stand apart from standard streetwear.
The collaboration collection was released as an exclusive pre-sale on KREAM on the 3rd. During the pre-sale, bandanas were offered to customers while supplies lasted, and the brand ran a social media event featuring Polaroids signed by the ambassadors.
This campaign continues the global communications strategy that began at the Tokyo Motor Show. Through motorcycle-focused content that reinterprets local culture in each city, the brand is expanding its message.
A Woz Corporation representative said, “This project wasn’t just about appointing ambassadors. We combined the characters’ narratives with the brand message to create a unified piece of content. Going forward, we plan to keep expanding global storytelling that blends each city’s local identity with the freedom and attitude inherent in motorcycle culture.”
Photo: Pips Motorcycle
(The CEN News) Reporter Kim Seon-ah press@mhns.co.kr
