GS Shop announced on the 2nd that, starting the 7th, it will air 'StyleNOW: The Kim Dong-eun' every Tuesday from 8:15 a.m. to 10:25 a.m.
Hosted solo by Kim Dong-eun, the show centers on women's fashion while also showcasing luxury labels, fine jewelry and accessories. It's styled as a private boutique, designed to feel curated for a single customer.
The show responds to a growing trend among shoppers in their 50s and 60s who favor flattering, polished looks over fleeting fads. It spotlights premium pieces tailored to customers' lifestyles and tastes, conveying not just materials and styling but also brand philosophy to create a distinct, elevated shopping experience.
Kim Dong-eun, a veteran shopping host with 25 years in the industry, has built a reputation for fashion expertise and trust. GS Shop says it will team up with her to strengthen its personalized styling offerings.
For the premiere, the program will introduce new spring/summer items from German womenswear label Escada Sport and pure-gold jewelry from Jemais. The flagship piece, the Escada Sport Shirred Light Jumper, features an adjustable silhouette and organza fabric for an airy, lightweight feel. To celebrate the premiere, the app will offer up to ₩20,000 (about $15.00) off clothing and up to 36 months of interest-free installments on jewelry.
Reporter Yoon Hee-seok
