French family skincare favorite La Roche-Posay has opened a new boutique at Lotte Department Store's flagship location, showcasing a family-friendly lineup for face, body, sun protection, and baby care.
Styled on a French bathhouse concept, the store is designed not merely to recreate a bathroom but to create a shared skincare lifestyle space for families. Visitors can visually soak in La Roche-Posay’s aesthetic and try products firsthand to intuit the brand’s philosophy.
La Roche-Posay also offers differentiated experiential services to elevate the customer journey. Guests can enjoy a hand-care treatment using gentle, low‑irritant moisturizers and receive personalized skin consultations based on an AI “skin MBTI” test that recommends products tailored to each skin profile.
To celebrate the opening, follow the brand’s official Instagram to receive a La Roche-Posay BIO Eco Spatula made from renewable wood-bio material, and enjoy a 5% discount on purchases over 100,000 KRW (~$75). The brand is also offering tiered gifts depending on purchase amounts.
Spend 150,000 KRW (~$112.50) and choose a 10th Anniversary Eco Travel Kit or a hand towel plus a 10,000 KRW (~$7.50) gift card. Spend 200,000 KRW (~$150) and receive a Surgras soap and a 20,000 KRW (~$15) gift card. Spend 300,000 KRW (~$225) and take home a navy tote bag, a nourishing care oil, and a 20,000 KRW (~$15) gift card.
