On April 4, the Grand Ballroom of the Millitopia Hotel in Seongnam hosted the 3rd "Beyond the Crown" Model Contest & Hanbok Model Selection for 2026.
Guests were treated to a Vietnamese áo dài runway show.
The competition scouts for fresh faces with knockout looks and runway skills that can lead global trends. Winners not only take home cash prizes but also gain access to future fashion shows, advertising campaigns, and brand-ambassador opportunities.
Son Sun-ah, CEO of THE SSA, said, 'Beyond the Crown is designed to unlock a model’s full potential and serve as a platform to showcase Korean beauty to the world,' adding, 'It offers aspiring models real, tangible debut opportunities.'
Meanwhile, last month Beyond the Crown’s second-edition winners, Kim Sang-min and Park Min-young, made waves on the international stage at FUTURE FASHION FACES WORLD 2026 in Turkey, winning the Asia Continental Award and the National Costume Award.
