NCT WISH‘s ’Ode to Love': A Million Seller in Just One Day – What’s the Secret Behind Their Success?

Bora Kang. | 2026.04.22

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NCT WISH (the SM Entertainment act) marked a successful return with their debut full-length album, Ode to Love.

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Released April 20, the album's title track, \"Ode to Love,\" peaked at No. 3 on Melon's TOP100 and reached No. 1 on the HOT100, marking the group's best showing on those charts to date. Every track from the record also entered major domestic streaming charts, including Melon and Bugs, signaling the group's growing dominance on digital platforms.

Hanteo reported first-day sales of 1,285,184 copies (as of April 21), making the album an immediate million-seller and the fastest in the group's history to reach that milestone—a clear sign of accelerating momentum.

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Ode to Love is NCT WISH's third million-selling release overall, following last year's mini-albums poppop and COLOR, and extends a streak of career highs for the group.

Domestically, the album topped daily album charts including Hanteo, Yes24 and the Circle Chart retail album chart. Abroad, it reached No. 1 on QQ Music's digital album sales chart and earned the platform's \"Double Gold\" certification for sales exceeding 500,000 yuan (approximately 70,000 USD). The release also hit No. 1 on Tencent Music's integrated K-pop chart across five platforms, No. 2 on Kugou Music's digital album sales chart, No. 1 on Japan's AWA real-time rising chart and No. 2 on Line Music's real-time album ranking—evidence of strong international support.

The \"Ode to Love\" music video amplifies NCT WISH's singular sensibility with visuals that distill what fans call \"Wishcore,\" earning positive reactions. The pre-release video for the track \"Sticky,\" released April 13, topped Korea's YouTube daily popular music video chart and claimed No. 1 on QQ Music's weekly Korean music video chart in China, reflecting intense global interest in the album.

The group's first full-length album, Ode to Love, comprises ten tracks, including the title cut, and highlights NCT WISH's increasingly defined musical identity.