3Y Corporation virtual artist Hebi is opening her first pop-up store to mark the one-year anniversary of her debut. Hebi officially launched as a virtual solo artist in April 2025 with the mini-album Chroma. Over the past year she has broadened her output with the second mini-album Human Eclipse, the digital single “Become,” and the alternate-universe project Error 01 Allergy. In March she held her first fan concert, FROM HERE, at Seoul’s Yes24 Live Hall, drawing roughly 5,170 attendees across three days.
On April 10 at 6 p.m., Hebi’s team announced on Weverse that they will stage “Hebi 1st Anniversary Pop-up: A Fresh, Exciting Start.” The eight-day event runs April 22–29 at Space B Yeonnam, 21 Donggyo-ro 30-gil in Mapo-gu, Seoul, and will be open daily from 10 a.m. to 8 p.m. According to the announcement, the pop-up is conceived as “a space to reflect on the past year — made up of shared days and moments — and to share the present as we begin a new story.”
The exhibition will feature five programs. A hologram photo booth lets visitors pose with a holographic Hebi, and a stamp tour guides guests through five points across the display; completing all stamps earns a commemorative ticket. There will also be a corner for leaving messages to Hebi, multiple concept photo zones, and first‑anniversary merchandise available on site. Organizers say the detailed merchandise lineup will be announced separately.
The pop-up will operate by advance reservation; organizers will release reservation procedures and schedules in stages. On-site parking is not available, so visitors are encouraged to use public transit. Food and drink are prohibited inside the venue. Commercial filming without prior approval — including blog posts, influencer coverage, and personal livestreams — is restricted. Overnight queuing and long waits are not permitted for safety reasons. Photos and video captured inside and outside the pop-up may be published on the official YouTube channel and social media.
Hebi began performing as an utaite (cover singer) in 2020 and earned recognition for her vocals. Since her official debut she has focused on original music and fan events to cement her position as a virtual solo artist. This pop-up marks her first offline, experiential event with the fandom 뱀뱀이 and represents an effort to translate the fan community she built over the past year into a real-world experience.
