[Sports Seoul | Reporter Cho Sun-woo] Lotte GRS’s Krispy Kreme Doughnuts is teaming up with BDNS—the collective that includes brand model Moon Sang-hoon—to unveil the American Sweet with BDNS collection, channeling authentic U.S. doughnut-shop vibes.
Last month on the 1st, Krispy Kreme tapped actor Moon Sang-hoon as its first-ever brand ambassador and has since been rolling out playful content that puts the brand’s cheerful identity front and center.
The collection is clearly aimed at Instagram-obsessed 20- and 30-somethings—each doughnut is styled to look like it belongs in an American shop, and the cheeky names let BDNS’s personality shine.
The four new flavors are: Totally Lemon!, Cookie & Chubby, Jang Kyung-ja’s Cherry Lip, and Fruit Matru. For a limited time, the brand will offer a BDNS Cake Edition (5-piece) aimed at BDNS fans, along with mixed options—a half (6-piece) that includes the four new flavors plus the Original Glazed, and a dozen (12-piece).
A Krispy Kreme representative said, “With these topping-focused new items—designed to contrast with the soft, sweet appeal of our signature Original Glazed—we’re showcasing the many charms of Krispy Kreme Doughnuts.” blessoo@sportsseoul.com
