Korean niche fragrance brand NUDARA on April 29 announced it will broaden its lifestyle lineup with two liquid hand soaps built on its signature scents.
The new releases feature NUDARA’s signature Orchetal and a newly launched fragrance, Fig Pesto, marking the brand’s move from a perfume-focused lineup into personal-care products.
Orchetal is inspired by apple trees and tulips, designed to deliver a clear, bright opening and a soft, lingering finish.
Fig Pesto, introduced for the first time, pairs green fig-leaf notes with floral-musk accords.
The formulas omit sulfates and use coconut-derived surfactants. The gel products sit on a mildly acidic base intended to balance scent with a pleasant skin feel during washing.
NUDARA treats fragrance as a way to connect everyday spaces and has expanded accordingly. The company now partners with about 300 cafes, bars and other venues across Seoul’s main commercial districts, giving consumers more chances to encounter its products.
Following the hand wash launch, NUDARA plans to roll out hand creams and body washes.
“This hand wash launch marks the beginning of the brand naturally embedding itself into customers’ daily lives and spaces,” a NUDARA spokesperson said. “We will continue expanding so that products, spaces and experiences are connected.”
