Global travel-tech company Yanolja celebrated its 21st anniversary by unveiling "Yanolja 3.0," a growth vision designed for the AI era.
For the past two decades, Yanolja has led the digital transformation of the travel and leisure industry. After its survival-focused early phase, known as Yanolja 1.0, and the mobile-driven boom of Yanolja 2.0, the company is now entering a new chapter centered on AI-powered innovation.
Yanolja 3.0 outlines a plan to drive industry change through AI and evolve into a global tech leader. At its core are three values: genuine commitment to customers, leadership through technology, and working together as One Team.
To execute the vision, Yanolja reorganized its leadership. In December, it appointed Choi Chan-seok to head corporate strategy and management, named Lee Jun-young leader of Enterprise Solutions, and appointed Lee Cheol-woong to lead the Consumer Platform division—moves intended to deepen business-unit expertise and boost cross-team collaboration.
Lee Soo-jin, Yanolja's global CEO, said, "Yanolja's technological innovations will make travel ten times easier and more convenient than it is today. We will expand Yanolja's value beyond Korea and into global markets."
