Moving beyond the mobile-focused "Yanolja 2.0," the company views AI as an inflection point reshaping industry structure. Through technological innovation, Yanolja plans to strengthen its global position and create standout customer experiences.
On the 10th, marking its 21st anniversary, Yanolja officially unveiled Yanolja 3.0, a new growth vision to lead the travel industry's shift in the AI era.
Founded in 2005, Yanolja has spent the past two decades driving the digital transformation of travel and leisure at home and abroad through its technology. After focusing on survival and building foundations in Yanolja 1.0, and then achieving explosive growth with a mobile-led Yanolja 2.0, the company is preparing another wave of innovation as AI fundamentally restructures the industry.
Yanolja 3.0 reinforces the company's identity as a global travel-tech leader and lays out its future direction. Anchored by three core values — genuine customer focus, leadership through technology, and working as One Team — the company is expanding its mission to make travel and leisure easier and more meaningful through technology, tailoring that mission for the AI era and global markets to deliver differentiated customer experiences.
Ahead of the announcement, Yanolja reorganized its leadership last December to accelerate execution. It appointed Choi Chan-seok to lead corporate strategy and management, Lee Jun-young to head Enterprise Solutions (formerly Yanolja Cloud), and Lee Cheol-woong to run the Consumer Platform division. The restructure aims to maximize expertise across each area while creating an optimal setup for organic collaboration.
Lee Su-jin, Yanolja's group CEO, said, "AI is changing industry standards far more powerfully and quickly than the mobile transition. Our technological innovation aims to make the trips people dream about ten times easier and more convenient than they are today." She added, "We want to deliver greater happiness through travel and expand these values and possibilities beyond Korea into global markets."
Reporter Hyerim Parkn
