Discover Texas with Lee Seo-jin: What to Expect from Netflix‘s ’Lee Seo-jin's Dala Dala' on March 24

Minji Kim | 2026.03.10

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 Netflix
 Netflix
[Herald Muse = Reporter Minji Kim] Lee Seo-jin and producer-director Na Young-seok’s U.S. travel-variety show, Lee Seo-jin’s Dalla Dalla, has dropped its main poster and trailer.

Premiering Tuesday, March 24, Lee Seo-jin’s Dalla Dalla follows Lee — a self-declared Texas superfan who calls the state his second home — as he leads Na Young-seok’s crew on a delightfully chaotic Texas road trip.

After the buzz around Three Meals in Kenya — which turned Lee Soo-geun, Eun Ji-won and Kyuhyun’s Kenya trip into must-watch TV — Na Young-seok’s team is back on Netflix with their second variety show. Fans are already excited.

The new poster and trailer promise a journey drenched in Lee Seo-jin’s singular brand of romantic, easygoing charm.

In the poster, Lee’s dimpled grin practically beams, capturing all the giddy anticipation of a Texas getaway.

 Netflix
 Netflix
The trailer teases an utterly unpredictable Texas adventure. From the jump, Lee unabashedly declares his love for Texas and makes it clear he’s not here for anything ordinary.

The itinerary stays just as off-script. He channels classic Western vibes during a cowboy-style shooting experience, showing off a cool, cinematic side. Then, at a football stadium in a Dallas Cowboys T-shirt, he sheds any pretense and reveals a full-on fanboy moment.

Throw in a NASA tour and a nostalgia-soaked roller rink, and you’ve got a freewheeling trip that keeps delivering surprises and laughs. The show follows Lee’s tastes alone, offering an offbeat, one-of-a-kind travel experience you won’t find anywhere else.

Na Young-seok, who gave Lee a “10 out of 10” as a guide, laughed that Lee plans trips entirely his own way. “If this were a travel agency, people would be demanding refunds,” he said. “But I’m terrible with directions and searching for places, so I loved just following him — he was the perfect guide for me.” He also teased, “You’ll spot a different side of Lee — he picks up souvenirs everywhere he goes — so look forward to that.”

Producer Kim Ye-seul praised Lee’s thoughtful selections, from unusual destinations to helpful side notes, while also noting his unexpectedly scatterbrained moments kept the production on its toes and made the trip more dynamic. “Seeing him light up like a kid was amazing,” she said. “He threw himself into the fun so fully that even crew members who weren’t initially interested got swept up.”

After 15 years of genuine friendship, Lee Seo-jin and Na Young-seok’s team deliver a special American wanderlust series. Lee Seo-jin’s Dalla Dalla premieres Tuesday, March 24, exclusively on Netflix.