Shinsegae Simon, following last April’s Yeoju Premium Outlets one-day tour, has teamed up with WonderTrip — an inbound travel agency that specializes in trips for foreign visitors to Korea — to launch a Paju Premium Outlets one-day tour this month.
The tour departs in the morning from Myeongdong and Hongdae — two neighborhoods in northern Seoul that are especially popular with international travelers — and includes about six hours at Paju Premium Outlets for shopping, dining, and downtime before returning to the original pickup point. It runs twice a week, on Mondays and Saturdays. Meanwhile, the Yeoju Premium Outlets tour has expanded from two to three days a week and now operates on Thursdays, Fridays and Sundays.
Bookings are available on global travel platforms Klook and Trip.com, and Shinsegae Simon plans to add more sales channels later. The fare is roughly 15,000 KRW per person (about $11.25). To celebrate the launch, the company is offering a buy-one-get-one promotion and premium lounge passes to passengers.
This tour is part of Shinsegae Simon’s ongoing efforts to boost accessibility and shopping convenience for foreign independent travelers (FITs).
Key initiatives include a direct bus route connecting the Gangnam Seoul Express Bus Terminal and Yeoju Premium Outlets (operated by Dongbu Express), expanded one-day tour offerings, acceptance of international mobile payments such as WeChat Pay, Alipay and Line Pay (including Taiwan), and exclusive discount e-coupons tailored for foreign visitors.
