[SPOTV News reporter Kim Won-gyeom] All Day Project has teamed up with PUBG: Battlegrounds to release a new single.
The Black Label announced that All Day Project will release "I Don't Bargain" as a special collaboration to mark PUBG: Battlegrounds' ninth anniversary.
Released at 6 p.m. on the 9th, "I Don't Bargain" translates PUBG's long-running survival ethos into a musical narrative. The lyrics emphasize core themes associated with the game — survival, the underdog spirit, and an uncompromising determination to win.
The music video opens with the line "I don't bargain" and places the group against a PUBG battlefield. Members appear one by one as the edit alternates between the five's distinctive choreography and intense combat sequences, building momentum throughout.
More than a routine tie-in, the collaboration was conceived at the intersection of All Day Project's musical identity and the PUBG universe. The Black Label singer-producer Vince and members of All Day Project contributed to the lyrics, lending additional authenticity to the song's message.
