BTS is launching a special pop-up to mark the release of their new album, ARIRANG.
BTS announced BTS POP-UP: ARIRANG via Weverse at 9 a.m. on March 10. The event will be hosted at two venues: The Heritage at Shinsegae Department Store’s main branch and HYBE’s headquarters in Yongsan, Seoul. It runs from 1 p.m. on March 20 through 8:30 p.m. on April 12. To manage capacity and ensure a pleasant visit, entry requires a reservation through the Weverse Spot pre-booking system.
A highlight of the pop-up is a collaboration with the National Museum Cultural Foundation. In keeping with the album title ARIRANG, BTS will introduce merchandise that reinterprets traditional Korean aesthetics for a contemporary audience. The collaborative pieces were produced with MU:DS, the foundation’s merchandise brand, and aim to promote the value of Korean culture to global audiences. Alongside the collaboration collection, the pop-up will offer a range of items including hoodies and baseball caps.
Weverse Shop will begin a limited presale for select items on March 12, with full sales opening on March 20. On comeback day, March 20, the collaboration merch will be available for in-person viewing at the museum shop inside the National Museum of Korea. Fans should check Weverse for the complete sales schedule.
ARIRANG is an album that encapsulates the group's identity and profound expressions of love. It led Spotify’s Countdown Charts Global for 7 consecutive weeks (as of March 4), and pre-saves exceeded 4 million as of March 7 — underscoring intense global anticipation. ARIRANG will be released at 1 p.m. on March 20.
iMBC Entertainment reporter Kim Kyung-hee | Photo source: HYBE
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