[News Culture Reporter Noh Gyumin] We are simply messengers. Rather than merely producing believers, let’s make disciples and invest in ministries that lead to real life change.
Lee Young-hoon, pastor of Full Gospel Church and chair of the World Korean Christian Broadcasters Association (WCBA), said the church’s primary mission is evangelism and that media should be used as a tool to advance the gospel.
The WCBA opened its 30th General Assembly and Seoul Conference on April 21, bringing together Korean Christian broadcasters from around the world.
The WCBA is a cooperative network of Korean Christian broadcasters and media ministers working around the world. Founded in Seoul in 1996 with nine members, the organization marks its 30th anniversary this year. The conference theme is “Christian Media in the Age of AI.”
At the opening ceremony on April 21, Lee said, “The purpose of our existence—and the sole aim of our lives—is to glorify God. Above all, mission work is the church’s most precious task. A church that loses its mission will eventually collapse; churches that labor will revive.”
He added that broadcasters should exist to proclaim the gospel and carry out mission. “I thank everyone who, despite difficult conditions in their regions, has long sacrificed and devoted themselves to broadcast mission work to spread the gospel,” he said.
WCBA President Kim Hana described media ministers as “digital missionaries,” noting that each piece of content can become a channel for changing lives. She also emphasized the importance of preserving the essence of faith amid rapidly changing technology.
Pastor Hong Sajin thanked broadcasters serving around the world for their dedication and said the Korean church, more than 140 years into its missionary work, stands at a crucial moment to prepare for the future. Professor Kim Eui-shin underscored the importance of values education, suggesting that broadcasting can play an effective role in shaping the faith of the next generation.
The conference will conclude with cultural tours on April 23 and a closing worship service on April 24.
News Culture Noh Gyumin pressgm@nc.press
