Park Se-ri ambassador fan meeting. Photo courtesy=TaylorMade Apparel
TaylorMade Apparel expands nationwide experiential program…“Feel the performance firsthand”
On May 4, TaylorMade Apparel said it recently ran focused one-point golf lesson events across major regions nationwide, including Seoul, Suwon, Incheon, Chungcheong, and Busan. The company designed the events so customers could try on the apparel during lessons and directly assess its performance and fit.
A company spokesperson said, "We received positive feedback because participants could naturally experience mobility, range of motion, and comfort while swinging in a space similar to an actual course."
TaylorMade Apparel said the program focused on conveying the message "For 100% Swing" in a more intuitive way. The company emphasized that it positions golfwear not just as styling but as gear that supports performance, creating a distinct brand experience.
At Hyundai Department Store’s Pangyo branch, brand ambassador Park Se-ri gave a special talk, sharing her golf philosophy and personal stories while engaging directly with customers.
A TaylorMade Apparel representative said, "We believe product functionality and our brand philosophy are best communicated when customers experience them firsthand. We plan to continue expanding customer touchpoints through a variety of experiential programs."
Chaeyun Jeong, Korean Financial Newspaper reporter chaeyun@fntimes.com
