Hansung F&I’s premium performance golf-apparel label, TaylorMade Apparel, is ramping up customer-facing programs to deepen its brand experience.
On the 4th, TaylorMade Apparel said it ran short, targeted one-point golf lessons across major regions — including Seoul, Suwon, Incheon, Chungcheong and Busan. The events were set up so customers could wear the apparel during lessons and feel the fit and function for themselves.
A company spokesperson said attendees reacted positively after swinging in spaces designed to mimic real-course conditions, allowing them to naturally test the garments’ movement, mobility and comfort.
TaylorMade Apparel said the program aimed to communicate its message, “For 100% swing,” more directly. The brand also positioned its golfwear not just as fashion but as performance-supporting “gear,” creating a distinct and practical brand experience.
At Hyundai Department Store’s Pangyo branch, brand ambassador and coach Park Se-ri gave a special talk, sharing her golf philosophy and personal experiences with customers.
“We believe product functionality and our brand philosophy come across most effectively when customers try them firsthand,” a TaylorMade Apparel representative said. “We plan to keep expanding customer touchpoints through a variety of hands-on programs.”
