MJ FLB Co., Ltd. (MJ FLB; CEO Kim Byung-mu) announced that it handled global services for Seoul Fashion On Air 2025, an online fashion order exhibition organized by Seoul Fashion Hub.
Seoul Fashion On Air 2025, supported by the Seoul Metropolitan Government, was designed to help the Dongdaemun wholesale district and K-fashion brands shift into digital distribution. The event ran from November 17 to December 21 and used live commerce and real-time online sales broadcasts to help domestic apparel and accessories brands reach international buyers.
For the event, MJ FLB planned and executed integrated online marketing campaigns with global influencer partners (KOLs, wanghong) across key Asian markets, including Singapore, China, Malaysia, and Taiwan. By producing localized content and hosting tailored live broadcasts, the company encouraged real-time engagement from global customers and helped drive overseas sales.
MJ FLB has delivered more than 200 live-commerce projects across major Asian markets and achieved global sales growth through collaborations with local wanghong in China, Malaysia, and Singapore. Industry observers say the firm supported over 60 brands in expanding both global exposure and revenue.
\"We managed the entire process—from content planning and live production to sales, customer service, and logistics—so brands could enter global markets without taking on extra risk,\" an MJ FLB spokesperson said.
Observers also point out that the online trade show stands out because Dongdaemun-based fashion brands worked with trusted global marketing partners to build sales channels that converted overseas interest into actual purchases.
\"This result demonstrates a practical way for K-fashion brands to create authentic consumer touchpoints in global markets,\" said Kim Byung-mu, CEO of MJ FLB. \"We will continue supporting more domestic brands as they expand overseas through our global influencer network.\"
Hankyung Business Online News Team reporter biznews@hankyung.com
