The men's clothing brand 'Amofre' that drew attention when television personality Jo Se-ho served as its creative director will close after four years.
On the 23rd, industry sources said Kolon FnC will wind down the brand after the 2025 fall–winter season because its brand-management contract with Jo Se-ho expires at the end of this month. Right now, clicking the Amofre mall on Kolon FnC's official website returns a \"Page not found\" message.
Kolon FnC launched Amofre in 2021 in partnership with Jo Se-ho, promoting practical designs tailored to the average Korean male build. Jo Se-ho was involved from the planning stage and helped steer the brand, even introducing graphic pieces that used his signature.
Observers say the brand appears to be distancing itself after Jo Se-ho stepped down from several shows amid a personal controversy. Allegations surfaced linking him to organized crime figures connected to illegal gambling sites and to promoting related franchise operations, and he subsequently left some variety programs.
A Kolon FnC spokesperson denied any connection between the decision and the recent issues, saying the move was a natural result of Jo Se-ho's contract coming to an end.
