KREAM, the go-to marketplace for limited-edition drops, is hosting a Decathlon pop-up at its Dosan flagship store through the 23rd.
As a tastemaker in fashion and lifestyle, KREAM says this collaboration could help Decathlon reach beyond its core running audience and connect with fashion-forward consumers.
At the pop-up, KREAM will showcase Decathlon’s most popular pieces alongside interactive experiences that bring the brand to life. On opening day, actress Geum Sae-rok will be on-site to demonstrate styling tips using Decathlon items and help set the tone for the event.
Guests can join the Han River running program "DECA RUNNERS" or try a treadmill demo to feel the gear’s performance firsthand. The pop-up will also offer a lucky draw, discount promotions, and other on-site activations.
KREAM will also preview Decathlon’s top-tier running shoe lineup, exclusively unveiling the Kipstorm Elite — the brand’s premium road-running model — and the KipSummit Max, its most advanced trail-running shoe. The reveal aims to attract runners, sneaker collectors, and style-savvy shoppers alike.
