On the 28th, Discovery unveiled new summer visuals and a campaign video starring its brand ambassador, actor Byun Woo-seok.
In the campaign, Byun sports lightweight, performance-driven pieces—think windbreakers and short-sleeve tees.
The brand frames the shoot around an \"active wellness\" lifestyle: enjoying summer in a cool, energetic way. Highlight pieces include the Men's Pertex Running Windbreaker and the Men's Freshvent Tricot Graphic T‑Shirt, both crafted from cooling Freshvent fabric.
Other summer offerings include the Uni Freshvent Lightweight Woven Training Short‑Sleeve High‑Neck Anorak and a Men's Ultra‑Light Hooded Windbreaker—both designed with zippered hand pockets for extra storage.
“We’ve introduced summer wellness looks that blend function with style,” a company representative said. “We’re extending the active wellness lifestyle from outdoor adventures into everyday city life.”
Meanwhile, Discovery recently released summer visuals and a campaign featuring Ningning of aespa.
Built around the active wellness concept, Ningning finished her looks with functional tees and lightweight windbreakers.
Especially noteworthy is the Women's Freshvent Lightweight Woven Training Short‑Sleeve Hooded Anorak: its cooling Freshvent fabric, adjustable hem drawstring and subtly cropped cut make it easy to style and comfortable for daily wear.
The Pertex Running Windbreaker uses ripstop fabric to balance lightness and durability, while zippy hand pockets boost storage.
A Discovery representative added, “These new pieces are designed to keep you comfortable during everyday life and a range of summer activities. Anoraks and lightweight jackets made with Freshvent are especially versatile—stylish from the change of seasons right into early summer.”
