SINOON, the contemporary women's label, unveiled its 2025 Fall Exclusive collection and celebrated the launch with an intimate presentation.
On the 19th, influencers, members of the media, and fashion insiders gathered at SINOON’s Dosan flagship on Apgujeong Rodeo to toast the new line. Guests explored the collection through interactive activations and enjoyed curated food and drink offerings.
Titled Dreamt in Fragments, Gleam of Oddities, the collection is inspired by unexpected, dreamlike scenes—lakeside breezes, horses wandering free, and petals drifting on the wind. It celebrates delicate imagination and romance found in subtle imbalances and departures from everyday order.
Standout pieces include an oversized velvet rose artwork cardigan, a diamond-punched collared cardigan, horse-motif hand-crochet knits, and lace blouses. SINOON’s proprietary graphics dress up long-sleeve tops, sleeveless dresses, and tulle midi skirts for romantic, versatile styling. The brand also introduced an accessory line featuring necklaces and hairpins inspired by fairytale horses.
The SINOON 2025 Fall Exclusive collection is available now in-store at Myeongdong and the Dosan flagship, and will be sold online in a limited drop starting September 23. For more information, visit SINOON's official website and Instagram.
The new collection blends SINOON's singular sensibility with an elevated, high-end polish to deliver a memorable experience for customers.
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