Discover the Guess Pop-Up Store: ROOM 1981 with Stray Kids' Hyunjin

Guess used to be the go-to label for anyone who cared about style,

a hugely popular casual brand back in the day.

That triangle-question-mark logo became a symbol

of effortless cool.

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I used to wear Guess all the time in school,

and I especially loved their jeans.

They stood out among countless brands

for their thoughtful design and

lasting quality.

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Guess is back with a modern reinterpretation

of its original 1981 identity,

and they tapped Stray Kids' Hyunjin

as the face of the relaunch.

Guess Pop up Store - ROOM 1981

116 Achasan-ro, Seongdong-gu, Seoul (Nova Portal)

Guess's pop-up ROOM 1981 is tucked at Exit 3,

the main commuter entrance of Seongsu Station,

so it's easy to pop in.

The space blends Seongsu-dong's vintage charm with modern design,

which meshes perfectly with Guess's 1981 identity

and the pop-up's vintage-retro vibe.

The vintage setting and the brand's original DNA

get a fresh, modern spin,

and a global idol who embodies that modernity

—Stray Kids' Hyunjin—creates something special.

It’s a brilliantly chosen face;

and Hyunjin's visit reportedly drew huge crowds that day.

Reservations are available via Naver Booking,

so be sure to reserve ahead.

Naver Booking :: Guess Pop up Store - ROOM 1981

Guess Pop up store 「ROOM 1981」 ROOM 1981 is a pop-up space that reinterprets the brand’s DNA through the original identity and American heritage of GUESS, founded in 1981. This pop-up features the 2026 S/S campaign with GUESS global ambassador Stray Kids' Hyunjin, iconic denim styles, and a range of products that reinterpret GUESS’s heritage. Visitors can enjoy denim laser engraving, T-shirt customization services, special shopping bags, and other exclusive benefits available only at ROOM 1981...

m.booking.naver.com

Running April 24–26,

the Guess pop-up ROOM 1981

puts a wide range of Guess denim on full display.

From the denim Hyunjin wore

to vintage, fashion-forward pieces,

visitors can try everything on freely,

making the pop-up a perfect spot for photos and fun,

appealing to denim obsessives and casual weekend visitors alike.

It was a lovely space.

I had a blast revisiting the Guess pop-up after a long while,

soaking up the nostalgic-meets-modern atmosphere,

and I recommend checking out this special three-day pop-up

—don’t miss it.

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