Shinsegae Duty Free just opened a Louis Vuitton boutique at Incheon International Airport’s Terminal 2 on the 26th — the first at that terminal since it opened seven years ago.
The boutique currently occupies the third floor of Terminal 2. Shinsegae plans to expand into the fourth floor in the first half of the year, creating a two-level 'Duplex' store.
This 'Duplex' layout is a first for duty-free shops at Korean airports.
The boutique stocks Louis Vuitton leather goods, accessories, shoes, jewelry and fragrances. It also features the brand’s signature travel luggage and airport-only exclusive pieces.
A Shinsegae Duty Free spokesperson called the Louis Vuitton opening “a new milestone” in global luxury brands’ duty-free distribution strategy, and said it should help attract more independent travelers while boosting duty-free growth.
Shinsegae said it will deepen partnerships with global luxury labels and continue expanding its Incheon Airport roster with trend-forward brands.
