Discover Filippo Piana's New Luxury Golfwear Collection: Elevate Your Game in 2026

[The Public=Reporter Son Se-hee] On the 29th, Italian premium golfwear label Filippo Piana unveiled a new collection as it makes a focused push into South Korea’s luxury golf apparel market.

Born in Biella, Italy — long celebrated as the epicenter of luxury fabrics — Filippo Piana has earned attention across Europe and beyond for refined designs rooted in top-tier materials and artisanal craftsmanship. The brand crafts golfwear that transcends mere function, favoring sleek silhouettes and an old‑money aesthetic that embodies its philosophy of “luxury for a select few.”

The new collection offers a wide range of pieces, from classic knitwear and premium trousers channeling Italian old‑money style to the lightweight outerwear and technical items in the Blue Line. Designed for the fall/winter season, many pieces are fashioned to move effortlessly from the course to everyday life — positioning the brand at the forefront of the athleisure‑luxury trend.

A brand representative said the lineup best captures Filippo Piana’s identity and marks a turning point as the label expands golfwear into broader lifestyle apparel. “With our Italian sensibility, we plan to deepen connections with premium customers,” the spokesperson added.

Filippo Piana will operate an exclusive pop‑up at Shinsegae Department Store from September 25 through October 16 during the store’s “Golf Expo,” aiming to strengthen customer engagement.

The pop‑up will feature tiered gifts with purchase, a return‑visit discount for Instagram check‑ins, and free putting lessons. The top five purchasers will be offered a one‑on‑one lesson with pro golfer Na Byung‑kwan, and attendees can also enjoy a fan signing with TV personality Jo Se‑ho and Na Byung‑kwan — creating a richer experience for customers who love both golf and style.