PAT, the casual label from Doklipmun Co., just released its 25FW campaign starring actors Lee Si-young and Ko Wook — a quietly sophisticated way to welcome the fall season.
Titled "A Moment In Time — Finding My True Tranquility," the campaign balances easy comfort with polished style. Against settings where nature and architecture intersect, Lee and Ko embody PAT’s idea of calm that goes beyond mere comfort through understated, effortless poses.
Built on 78 years of craftsmanship, the 25FW collection focuses on pieces made to last. The formal line brings clean, refined designs that elevate everyday dressing, while the active line enhances functionality for changing weather and an on-the-go lifestyle.
Season highlights include a 100% wool heritage sweater that feels wonderfully cozy; Doklipmun trousers and denim tailored for optimal fit, comfort, and utility; a sleek quilted down jacket with zone-specific fill that balances lightweight warmth and insulation; and a bonded fleece sweater finished with a brushed treatment for extra softness and heat retention.
A PAT representative said, "This 25FW collection aims to deliver true tranquility shaped by time — beyond simple comfort." They added, "With pieces that marry practicality and feeling, we want to resonate with customers' diverse lifestyles and offer a deeper, more considered sense of style."
The 25FW campaign pieces are available at PAT's official online store, DLM Mall, and at retail locations nationwide.
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