The premium golf apparel brand 'The Siena Life' has unveiled the brand film for its 2025 S/S collection, Fashion On The Fairway, starring pro Yuh Yeon-ju (30, Doosan Construction).
Blending golf and fashion, The Siena Life’s 2025 S/S brand film centers on the label’s signature promise: effortless sophistication and comfort that stand out both on the course and in everyday life.
Fronted by on-course fashionista Yuh Yeon-ju, the collection upgrades colors, fits, and fabrics to charm female golfers. The result is a premium lineup that delivers superior comfort, functional performance and standout design.
This season’s palette moves beyond the brand’s classic beige, ivory and black, introducing pops of yellow, mint and coral inspired by Italian desserts—fresh hues designed to appeal to women shoppers.
The collection also debuts large, signature patterns reflecting Siena’s cityscape, architecture and natural scenery, bringing The Siena Life’s identity to life with refined restraint.
A Siena Life spokesperson said, “While we’ve historically focused on natural comfort, this season we prioritized fresh designs you won’t find in standard golf wear—luxurious details that don’t compromise on playability. For the brand film, we emphasized silhouettes that work equally well on the course and in daily life. Viewers will see styling that showcases the colors and patterns sure to catch the eye of female golfers.”
Starting with the 2025 F/W season, The Siena Life will present a wider range of on-course and everyday looks led by Korean golf star and style icon Yuh Yeon-ju, alongside “golf queen” Inbee Park.
Yuh, who joined The Siena Life as an ambassador late last year, will collaborate with the brand this year to capture and shape what female golfers want.
The Siena resort featured in the video is operated by The Siena Group. Located in Seogwipo, Jeju, the 7-star prestige resort recreates the luxury of Italy’s Siena on Jeju Island. The high-end property offers 82 rooms and 6 pool-villa buildings, each luxuriously appointed in partnership with premium brands, and features a heated pool maintained at 38°C.
You can explore The Siena Life’s 2025 S/S lookbook and brand film, starring on-course fashionista Yuh Yeon-ju, on The Siena Life website and on the brand’s official Instagram and YouTube channels.
Meanwhile, The Siena Life is a premium golf apparel label launched by The Siena Group. The brand is available at Lotte Department Store’s flagship store as well as the Jamsil and Incheon branches; Shinsegae Department Store Centum City; The Siena Lounge flagship store on Cheongdam’s luxury shopping street; The Siena Resort Jeju; and The Siena Country Club Jeju store.
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