French contemporary menswear label 'BON' is teaming up with artisanal ice cream brand Glashow for a playful summer drop.
The capsule includes three pieces. Standouts are the 'Ice Cream T-shirt' and 'Ice Cream Socks,' which reinterpret Glashow's signature flavors—vanilla, strawberry, matcha, and chocolate—into striped patterns and playful color mixes.
The 'Essential T-shirt' channels Paris café culture with a pared-back design and muted, café-inspired hues, making it a versatile everyday staple.
For the lookbook, the creative team moved away from model-driven shots and leaned into sensory storytelling. Bright striped tees—from refreshing blues to candy pinks and warm browns—were rolled into round shapes and placed in ice cream cups or on scoops, visually highlighting each piece's color story.
The collaboration will be released online first on BON's official site 'Official Studio BON', Hyungji I&C's integrated brand mall 'Haijin.com', and Musinsa.
BON will also host a hybrid pop-up where visitors can try on the collection and sample Glashow's premium handcrafted ice cream, offering a multisensory way to experience the brands' concept.
