Shinsegae International says sales of key winter pieces from its flagship women’s brands—VOV, Studio Tomboy, ILAIL, and DELARANA—have seen a clear uptick since late October.
At VOV, sales of higher-end outerwear—think suede, fur, and mouton—jumped 230% year over year between Oct. 27 and Nov. 9, signaling robust demand.
Standouts included a single-breasted jacket that showcases the luxurious texture of natural suede and a refined vest that combines mink fur with knitwear for a sleek silhouette. Both items sold out within a week and have already gone into reorder.
The brand also scored well with a Woolmark‑certified collection developed in collaboration with Australia’s leading wool supplier, Michelle Wool.
Studio Tomboy saw a surge in down-puffer sales. From Oct. 20 to Nov. 9, women’s down-puffer sales rose 89% year over year, while the men’s line climbed a striking 366%—more than quadrupling. Fluctuating daytime and nighttime temperatures boosted demand for lightweight, practical outerwear.
On the women’s side, a lightweight down jacket featuring Tomboy’s signature toggle buttons proved especially popular. For men, a down jumper with a detachable hood—perfect for switching up looks—ranked among the top sellers.
ILAIL, known for its knitwear, also posted strong gains. Over the two-week period of Oct. 27–Nov. 9, winter knit sales jumped 103% year over year—more than doubling. Its perennial sellout, the 100% cashmere series, performed well again and helped drive overall sales.
Outerwear at ILAIL—coats, down, and mouton—grew 194% versus last year. The knit-patch down series, which pairs knit panels with down for transitional weather, was in especially high demand; some items sold out early and are now being reordered.
DELARANA, celebrated for its luxe vibe and premium fabrics, saw outerwear sales rise 46% year over year over the same two-week span (Oct. 27–Nov. 9), thanks in part to this season’s Timeless Cashmere Collection.
The brand’s iconic coat returned with added stitch details this season, and the camel and sepia colorways flew off shelves—now approaching sold-out status.
