W Concept announced on March 24 that its "Blooming Days" event will run through the 6th of next month.
The sale curates spring-ready apparel, beauty essentials, and picnic must-haves tied to fashion themes—think date-night looks—that see increased demand as people head outdoors.
First up: romantic date outfits. With new releases from brands like Riel, Laminez, and IIE, the event highlights frilly dresses, lace blouses, and ribbon-trimmed skirts.
Riding the layered-styling trend, it also suggests relaxed yet polished casual looks. Expect open-collar pullovers and knits, layered skirts, and denim from popular labels such as Cita, Banwon Atelier, and Dunst.
Beauty picks to complete a bright spring makeup look are featured as well. The lineup spotlights color cosmetics from Amuse, Daisyque, 3CE, and Lilybyred, and focuses on fragrances that are in high demand this season, including Diptyque, House Fog, and I'm L'am Deja Vu.
The event also includes a range of lifestyle items—picnic mats, tumblers, lunch boxes, and film cameras.
To celebrate, W Concept is issuing a six-coupon pack, including 16% off shopping bags and 12% off fashion items.
Baek Se-jin, head of W Concept’s Onsite Planning Team, said, "With cherry blossom season approaching, we curated items that are drawing more customer interest. We’ve also prepared short-form spring content—check it out for fresh styling tips."
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