Musinsa's Musinsa Kids is kicking off a curated showcase on the 14th ahead of the back-to-school season, gathering backpacks from leading domestic and international kids' brands.
Running through the 24th, the 2026 Musinsa Kids Backpack Festival spotlights backpacks—the most in-demand back-to-school category—and offers outerwear, apparel, footwear, and other kids' fashion items at discounts of up to 80%.
The festival also serves up first-day-of-school styling ideas, featuring a lineup of backpacks for new students and roughly 4,000 items from about 200 kids' brands.
Organizers will present a chic photo spread using standout pieces from 12 popular labels. Participating brands include National Geographic Kids, The North Face Kids, Discovery Kids, Marithé Kids, Benetton Kids, Beanpole Kids, Icebiscuit, MLB Kids, Kangol Kids, Tommy Hilfiger Kids, Play Kids Pro, and Fila Kids.
There are plenty of perks for shoppers: a 15% discount coupon for all customers, plus a 7% off cart coupon for the first 10,000 customers each day starting at 11:00 a.m.
A company representative said, \"Back-to-school is the peak season for parents' and kids' interest in kids' fashion, so we curated this event to let customers see core items from their favorite brands at a glance. It's a great chance to find not only backpacks but a wide range of kids' items at reasonable prices.\"
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