Unlock Spring Fashion: Discover 1000+ Brands at 29CM's 26SS Fashion Week!

29CM, the online retailer run by Musinsa, announced on March 10 that it's launching the 26SS Igu Fashion Week to kick off the spring season.

Running for two weeks through the 23rd, Igu Fashion Week is a curated event aimed at women ages 25 to 39, giving them first access to 2026 spring/summer releases from a wide range of fashion brands.

The showcase features roughly 1,000 brands, with a focus on women's designer labels while also including established and global names.

Fan-favorite women's designer labels like Low Classic, Enzo Blues, and Poeto will be joined by well-known mainstream and international brands such as Saint James, Atelier Nine, and On&On. Unisex labels including Eastlogue, Helinox Wear, and Thomas More will round out the lineup, offering a variety of spring styling options in one place.

Throughout the event, 29CM will run a daily \"One Brand Day\" to spotlight a single brand and offer up to 30% off selected items.

Exclusive pre-sale drops will debut spring arrivals from perennial 29CM favorites Luevre, ForYourEyesOnly, and Pahktang.

There are interactive promotions too. The Igu Fashion Week Challenge will pick one customer each day from those who spend at least 290,000 KRW (approximately $217.50) and credit that winner with up to 290% of their purchase amount in store credit.

Another promotion rewards the customer who refers the most friends via shared spring-item links with up to 2,900,000 KRW (approximately $2,175) in shopping credit, and the single customer with the highest cumulative spend over the two weeks will win a gold bar.

Each morning at 10 a.m., 29CM will run a 24-hour Time Deal, offering limited-quantity specials on popular brand items.

First-time buyers in accessories categories like shoes and bags will receive a 30% discount coupon. All customers will get a 12% discount coupon plus a coupon pack that offers up to 45,000 KRW (approximately $33.75) off depending on the order total.